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A new approach to women's beauty care is BEAUTY SCALE. It shows care and responsibility. Giving the customer the greatest available products on the market.
Goal
Create a new company's brand identity and e-commerce website. BEAUTY SCALE enters the market as an expert in skincare products. It was intended to design a website that would provide the greatest possible shopping experience for customers and an identity that was both strong and feminine.
Design rationale
The brand's identity was taken into consideration when designing the website. For the design proposal, I used brand colors and typography as references. For each page's layout and element hierarchy, I produced high fidelity wireframes. My design proposal was based on the completed wireframe. After that, I used Elementor to build the design on WordPress.
