A new approach to women's beauty care is BEAUTY SCALE. It shows care and responsibility. Giving the customer the greatest available products on the market.

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Goal

Create a new company's brand identity and e-commerce website. BEAUTY SCALE enters the market as an expert in skincare products. It was intended to design a website that would provide the greatest possible shopping experience for customers and an identity that was both strong and feminine.

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Design rationale

The brand's identity was taken into consideration when designing the website. For the design proposal, I used brand colors and typography as references. For each page's layout and element hierarchy, I produced high fidelity wireframes. My design proposal was based on the completed wireframe. After that, I used Elementor to build the design on WordPress.