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Curology
A concept website for a skincare brand, where contrasting photography and large typography take the leading role.
Year
2023
Website
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Challenge
This is a concept project I created on my own initiative, not a commission from Curology. Curology is a skincare brand that helps care for every skin type and tailors the routine to each person. The project was inspired by photos I found on Unsplash, and I wanted to see how a bold visual language could tell the brand’s story in a way that sparks interest and loyalty.Solution
- Contrast. I combined high-contrast photos with a striking typeface, so every screen feels like a magazine spread.
- Oversized typography. Large letters become the main design element and carry the brand’s messages, such as “Your care starts here”.
- Personalisation. The website structure emphasises that skincare is tailored to each individual.
- Scope. I created a design concept for the home page and the main pages.
Result
The concept was created in two weeks in 2023. The project was a chance to try a bolder, editorial visual language and show how typography can become the main design element.Testimonial
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