Justina Arch

A minimalist portfolio website and online store for an interior designer, where her work takes centre stage.

Year

2024

Website

Challenge

Interior designer Justina already had a website, but it was unfinished and unreliable. There was nowhere to show her portfolio properly, enquiries only came through Instagram messages, and she had nowhere to sell her products. She needed a new website built from scratch that would work for both homeowners and business clients, and at the same time let her start selling her own products.

Solution

A solid foundation. First I sorted out the technical side: I moved the website to WordPress and configured the domain.
An easy-to-browse portfolio. I grouped the projects by type, such as apartments, houses and others, and gave each project its own page with a gallery.
Clear services. I described the services by scope, from a single consultation to a full interior project with design supervision, so clients can see straight away what suits them.
Space as a design element. Negative space separates the elements, guides the eye and leaves the leading role to the interior photos and Justina’s signature style.
A shop on the same website. I built a WooCommerce shop for Justina’s products and a newsletter sign-up with a first-purchase discount.
Always up to date. An Instagram feed on the website shows her latest work, so the site stays current even before the portfolio is updated.

Result

The project took about three months, and the website launched in 2024. Enquiries no longer get lost in Instagram messages; they arrive neatly through the website form, and the portfolio finally looks as good as Justina’s interiors. I still maintain the website today.

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