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Aura Drops
An online store for a family business selling essential oils, which not only sells but also explains how to use the products.
Challenge
Aura Drops is our family business offering quality essential oils for a healthier, cleaner life. We already had a brand but nowhere to sell online. Essential oils are a product customers need to understand: what each one is for and how to use it. So we needed an online store that would not only sell but also educate customers, and encourage satisfied ones to come back.Solution
- An extension of the brand. I adapted the website to the existing identity, its colours, typefaces and mood, so it feels like a natural part of the brand.
- Knowledge next to the product. I combined the educational content with the products, so customers can read, understand and add a product to the cart straight away.
- Online store. I built it with WordPress, WooCommerce and Elementor, set up payments and delivery, and added the products.
- Copy and SEO. I wrote the product and information copy so that it’s useful both to people and to search engines.
Result
The online store launched in 2022. Aura Drops got a shop that matches its brand and doesn’t just sell but also teaches, and a customer who understands the product is more likely to come back.Testimonial
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