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Modus Mobility
A proposed visual direction for a sustainable mobility company, built around a bold orange and clear messages.
Year
2022
Website
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Challenge
Modus Mobility is a sustainable mobility company in Lithuania. The brand had existed for some time but had no clear visual direction. While working at the company, I was tasked with creating one. This is one of the directions I prepared; it wasn’t chosen in the end, but it shows well how the brand could have looked.Solution
- Bold orange. A daring orange becomes the main recognition mark and sets the brand apart from the restrained companies in the mobility sector.
- Clear messages. I wrote short taglines, “Every decision matters” and “Investing in tomorrow”, that convey the values of sustainability.
- Templates. I prepared presentation and report templates so all of the company’s documents look consistent.
- Merchandise. I applied the identity to hoodies, bags and other merchandise.
- Brand book. I brought all the rules together in a brand book so the direction is easy to apply.
Result
The direction was created in 2022. Although it wasn’t chosen, the project shows how a single bold colour and a few clear messages can give an existing brand a vivid character.Testimonial
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