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Odos ekspertas
We choose skincare based on who we trust. That's why this online store starts with the expert, not the product shelf.
Challenge
Odos ekspertas is a cosmetologist and skin specialist with her own practice who sells professional skincare brands such as Cliniccare and Ekseption. Before this project she had no website at all. She needed an online store where clients could buy professional skincare online and book treatments and consultations, and which at the same time would convey what matters most in this field: trust in the expert’s knowledge.Solution
- Professional, but not cold. Black and white give the website clinical precision, while a warm golden-yellow accent adds energy, so it feels both trustworthy and friendly.
- The expert on the first screen. Visitors are greeted by a portrait of the cosmetologist herself, so it’s clear straight away who is giving the advice and trust builds before anyone picks a product.
- The whole store in one pair of hands. I created the logo, the design and the online store with WordPress, WooCommerce and Elementor, set up payments and delivery, and added the products.
- Independence for the client. I prepared an Excel template so she can upload new products herself without waiting for a developer.
- Sign in with Google. An account can be created in one click, so registration never gets in the way of buying.
- Prices for signed-in users only. Prices are shown only to signed-in visitors, so professional skincare keeps its value and visitors have a clear reason to create an account.
- Loyalty programme. Signed-in customers who buy get loyalty benefits, which gives them a reason to come back.
Result
The project took three to four months, and the online store launched in 2024. I’ve maintained it ever since, and together with well-planned ad campaigns the website has become a real sales tool that delivers significant results.Testimonial
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