In-BigData

A refreshed identity and bilingual website for a data analytics company, where complex services are explained simply.

Year

2024

Website

Challenge

In-BigData is a Lithuanian data analytics company. It already had a WordPress website, but it was poorly built: the Lithuanian and English versions weren’t in sync, especially the blog posts, so the content differed. The logo needed a refresh too. The company needed a website that would explain complex services simply, build trust among large business clients, bring in enquiries and not look like yet another grey IT company website.

Solution

The purple stays. The brand’s purple is bold and modern, so I kept it when refreshing the logo and palette, and the company didn’t lose its recognisability.
Plenty of white. A bright colour works best when it has room, so I paired it with generous white backgrounds, and the website feels lively yet stays clean and easy to read.
An illustration for every service. I created a separate illustration for each service based on its topic, so complex data processes are understandable at a glance.
A clear structure. I planned a path that leads visitors from understanding the services to sending an enquiry.
Languages in sync. I sorted out the Lithuanian and English versions so the content, blog posts included, is in sync and easy to maintain.

Result

The project took three months and was completed in 2024. In-BigData got a refreshed identity and a bilingual website where complex services are presented clearly and both language versions finally work together.

Testimonial

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In-BigData

Outofoffice

Justina Arch

Curology