Ieva Mačiūnė
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Neuropraktika

A neurologist's knowledge, made accessible to everyone. A website with a course platform that turns neuroscience into something clear and practical.

Year

2025

Website

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Challenge

Neuropraktika is a project by neurologist Dr Radvilė. She wants not only to consult patients but also to educate people about neuroscience: how to understand and manage headaches, back pain and other nervous system disorders in everyday life. Before this project she had neither a website nor any other place to do that.   She needed a website where she could sell training and courses online, take consultation enquiries and share her knowledge through articles. Above all, it had to build trust in her expertise without intimidating people with medical complexity.

Solution

  • Warmth instead of a clinic. Instead of cold hospital colours I chose warm sand tones, a photo of a wheat field and sage green accents. This way the website talks about health calmly and in a friendly way rather than causing anxiety.
  • Elegance and clarity. An elegant serif typeface in headings gives the website a sense of authority, while rounded corners and soft shapes soften it.
  • The doctor in the foreground. Radvilė’s portrait and a short introduction show straight away who stands behind the knowledge, so trust builds before visitors even start reading about the courses.
  • A clear path by problem. Visitors can choose the area that’s relevant to them, such as headaches, back pain or other nervous system disorders, and immediately find related courses and articles.
  • Course platform. I set up Tutor LMS for the courses, so they can be bought and taken right on the website.
  • Tech. I built the website with WordPress and Elementor.

Result

The website was built in 2025 and is currently waiting to launch. Once it goes live, Neuropraktika will have a place where the doctor’s knowledge becomes clear, practical courses and patients can easily reach the specialist.

Testimonial

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