Beauty Scale

A strong yet feminine brand and online store for a skincare, beauty and home goods shop.

Year

2023–2026

Website

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Challenge

Beauty Scale is a new Lithuanian company selling skincare, beauty and home products online. It entered the market as a skincare expert, but all it had was a name. It needed a brand that would be strong yet feminine, an online store that would be a pleasure to shop in, and a consistent style across every channel, from the website to social media and print.

Solution

Wordmark and tagline. I created a clean wordmark and a brand tagline where the typography itself carries the character.
Colours drawn from skin and nature. I chose pastel, earthy tones close to a woman’s skin and to nature. They create a sense of softness and naturalness that suits a skincare brand.
Identity system. I prepared a brand book, social media templates, posters and other print materials so the brand looks the same everywhere.
A plan before the design. For every page I prepared detailed wireframes with a clear hierarchy of elements, and only then moved on to the final design.
Online store. I built it with WordPress, WooCommerce and Elementor, set up payments and delivery, and added the products.
Maintenance. After launch I maintained and improved the online store until 2026.

Result

The initial project took about five months and was completed in 2023. Beauty Scale got a consistent, recognisable brand and an online store that we went on to improve together for another three years.

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