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Laviek
An elegant, bilingual online store for a nutrition and wellness specialist building her brand in the Swiss market.
Challenge
The founder of Laviek is a nutrition and wellness specialist working in Switzerland. She already had a brand but no website. She needed an online store that would justify premium prices in a market with high expectations, bring in consultation enquiries, let her sell nutrition programmes and products online and, in the future, expand easily into Germany.Solution
- Lightness as a strategy. A minimalist design with generous negative space gives every element its own place. Nothing shouts, so the website feels calm and luxurious.
- Two typefaces, one character. I paired a clean sans serif with an elegant serif so the website feels both modern and luxurious.
- A consistent mood. I matched the client’s own photos with stock images so that together they create a single atmosphere.
- A path to purchase. The structure guides visitors from getting to know the specialist all the way to an enquiry or the cart.
- Copy and tech. I wrote the copy, built the online store with WordPress, WooCommerce and Elementor, connected Stripe payments and set up English and German.
Result
The project took three months, and the online store launched in 2025. Laviek got a website that meets the expectations of the Swiss market, and the bilingual structure is already ready for expansion into Germany.Testimonial
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