Ieva Mačiūnė
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Harmoniq

Small groups, plenty of attention. A logo and website for a boutique movement and sound studio in Kaunas.

Year

2026

Website

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Challenge

Harmoniq is a boutique fitness and sound studio in Kaunas that opened in 2025. It’s also a family business, because the studio was founded by my mum.   No more than six people take part in each workout or gong session, so the studio couldn’t look like an ordinary gym. My mum had already come up with the name, but there was no logo and no website.   The studio needed a visual style from scratch and a website that would present FAMO, Nirvana, personal training, gongs and Kobido massage in one place, let people book online without calls or messages, and show the weekly timetable.

Solution

  • A letter that moves. In the logo the letter “q” looks like a person crouching or getting ready to jump, so movement and harmony meet in a single letter.
  • Colours taken from the studio. Soft green dominates the studio itself, so on the website I used cream, sage green and deep teal accents, and the website and the space feel like one.
  • Typefaces with character. The elegant Fraunces in headings and the clean Inter in body text give the website warmth while keeping it tidy.
  • Effortless booking. The Amelia system lets people book a workout, gong session or massage in a few clicks.
  • Timetable. I built a weekly timetable widget that shows all the classes in one place.
  • Copy. My mum and I wrote the copy together so it sounds the way the studio talks to its clients.
  • Visible on Google and in AI search. I optimised the SEO structure not only for Google but also for AI search, so some enquiries now come from ChatGPT.

Result

The project took two months, and the website launched in 2026. Harmoniq got a visual identity and a website that feels like the studio itself, calm and personal, and new clients find it not only on Google but also in conversations with ChatGPT.

Testimonial

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