Ieva Mačiūnė
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Happycook

A family online store and brand that brought the Spanish kitchenware brand Lékué to Lithuania.

Year

2018

Website

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Challenge

Happycook is our family business, and in our family cooking has always been something we do together. The goal was to start selling online and introduce Lithuanian shoppers to the Spanish brand Lékué, with its quality silicone moulds and unusual kitchen tools.   We started from scratch, with neither a logo nor a shop.

Solution

  • Happiness as the idea. For us family means joy, and cooking means time spent together. The whole mood of the shop grew out of this idea: simple, warm and relaxed.
  • Logo and style. I created a mark and a visual style that reflect the simplicity of a family business.
  • Easy to find and buy. A clear structure and straightforward shopping on WooCommerce, with payments and delivery, let customers find the right product quickly.
  • Found on Google. I wrote the copy and optimised the shop for search engines, because a new brand in Lithuania had to be easy to find.

Result

The online store launched in 2018 and became the place where Lithuanian shoppers can discover Lékué products and buy them online.

Testimonial

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